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CRUSH IT! is a motivational text, a blueprint and guide for those who want to translate their passion into a business. Using the author’s life as an example, this book details how everyone can “crush it,” i.e., realise the possibility of living their passion, determining their livelihood and making a living off of what they love to do.
Gary Vaynerchuk is a best-selling author of titles such as Jab, Jab, Jab, Right Hook and The Thank You Economy, as well as an entrepreneur and founder of Wine Library TV, an online video blogging site that offers information and advice on everything wine-related.
I read CRUSH IT!, in less than 15 mins and these are some of the key pieces of information I took away.
Living your passion means turning it from a hobby to a central part of your life: your job. In other words, you don’t want to just “make a living”: you should be profiting from doing what you love.
you need to work super hard. This means doing more than just putting in an effort: it means directing all your efforts towards your passion, and it’s vital to your success.
Treat your fans and customers well by listening to them and maintaining an open dialog
social media doesn’t just give you access to a large audience: it also means that you have complete control over your brand.
Authenticity means being true to yourself no matter what
Truly authentic people are willing to work long hours and have the patience to build the momentum necessary to turn their passions into success stories.
success doesn’t come immediately, and without the patience to achieve later rewards, no brand can manage to get off the ground.
participate in conferences in your subject area
conferences are great places to find investors and advertisers due to the high concentration of people who are already interested in precisely the thing you’re passionate about
you could make a strong impression by delivering a talk at a conference: What better way to advertise your passion and your brand than demonstrating that passion on stage?
The secret to turning your hobby into your business is to devote your life to it. By creating your own authentic brand, engaging your audience on social media and intelligently reacting to changes in the business environment, you can attract the attention – and dollars – of investors and advertisers.
Reach out to your community.
try posting a video on Facebook talking about your passion and your brand
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