Sarah Williams

My mission is to increase the amount of female role models in the media especially in relation to adventure, physical challenges and exploration. 

Since I started Tough Girl Challenges in 2014, there has been lots of ups and downs, lots of mistakes made and lessons learned. I started with the mission to motivate and inspire women and girls to get fit and active, to travel and explore and to dream big and to live their best lives possible. This is still the case, but as I’ve spend more time in the adventure word, I’ve become increasingly aware of the importance of female role models.


Tough Girl Challenges is now that resource for others seeking inspiration, help, or advice. I have become more intentional and focused about my work and what I can do  to make a difference. I want the Tough Girl website to be a place for others to find inspiration, to discover more women and the amazing challenges they have done. I want it to encourage you to step outside your comfort zone and to take on the next challenge that makes you a little bit scared and a little bit excited at the same time.


Please take the time to explore the blog, read about the different adventures I’ve done, listen to a podcast, watch a vlog and feel free to reach out if you would like to collaborate on a project together. I would love to hear from you. 

  • Black Facebook Icon
  • Black Twitter Icon
  • Black Instagram Icon
  • Black Pinterest Icon
  • Black YouTube Icon