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Harriet Frost: 2x Arc of Attrition 100 mile finisher, Race Director, Business Owner of Grit Culture, Co-parent of Sea+Flo supporting people to upgrade their periods.
Harriet Frost is a force of energy, endurance, and entrepreneurial grit.
From completing the notorious Arc of Attrition 100-mile ultra twice, to directing multiple trail races, to co-founding a menstrual cup company focused on sustainable period care for athletes — Harriet is redefining what it means to pursue hard things, in business and on the trail.
3 days ago4 min read


Sherry Cardona: Ultra Endurance Cyclist and Content Creator – Tackling the Toughest Bikepacking Races
Sherry Cardona is an ultra-endurance cyclist, content creator, and adventure seeker who thrives on pushing her limits.
Apr 223 min read


Shannon Hogan: Ultra Endurance Athlete & Author of The Unforgiving Hours: The Grit, Resilience, and Perseverance at the Heart of Endurance Sports.
Shannon Hogan is no stranger to pushing physical and mental limits. A seasoned ultra runner, mountain biker, and open-water swimmer, she has
Apr 84 min read


Claire Smith - Ultra endurance athlete - Only person in the UK to finish a continuous Double Deca
Claire in her own words:
“I have always been a highly motivated person, but when I was younger, I was highly motivated to self destruct!"
Jul 19, 20223 min read


Lael Wilcox - Ultra-endurance bike rider and racer who won the Trans Am Bike Race in 2016
Lael Wilcox is an ultra-endurance bike packer from Alaska. In racing, she’s excited to compete against the whole field and sometimes wins ov
Jun 14, 20223 min read
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