I have just started to see #ThisGirlCan a national campaign which has been launched by Sports England and a range of partnership organisations. I love it! What a fantastic campaign. I found their website, Instagram account and YouTube channel inspirational.
I’m now a follower and subscriber! I would encourage you all to check it out.
The company motto/mission is:
“This Girl Can is here to inspire women to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.”
For me, one of the things that make this campaign so powerful is how they’ve used real women from all agea and backgrounds. There’s been no airbrushing, no photoshopping. At the moment they have four normal everyday women being used to inspire; Grace, Kelly, Julie and Victoria.
Grace vs Pace
Age: 22 Home: London Occupation: Student Activity: Cycling
"I just kind of build it in to my everyday life, so sometimes I could go just around the corner and then other times I can go two miles, three miles, wherever."
Kelly vs "Mummy!"
Age: 31 Home: Bury Occupation: Taking care of her three little ones Activity: Living room exercise classes
“The kids enjoy exercising with me. When I put on my work out video or put the music on, they just instinctively join in.”
Julie vs Inhibitions
Age: 33 Home: Manchester Occupation: Accident and Emergency Nurse Activity: Zumba
“You just feel like you can shout, scream, dance and sing."