Jasmine is based in San Jose, California and recently graduated with her Bachelor's Degree in Business & Environmental Studies.
In 2020 Jasmine was inspired by Beau Mills and his 24hr Marathon Challenge - she loved this idea of running 1.1 mile every hour and decided to do her own version of the challenge. Jasmine wanted to raise awareness around issues including police brutality, running alone as a female and Missing Murdered Indigenous Women (MMIW).
Jasmine dedicated each mile she ran to a different individual who has been a victim of police brutality or violence.
Jasmine first started running in college and soon discovered an issue with the hydration options available for her to take on longer runs. Soon after, she founded Vessel Athletics, a functional activewear brand for runners, launching the world’s first Hydroshirt, a shirt that integrates a removable hydration pack, allowing athletes to seamlessly hydrate on runs, without the need for a heavy hydration backpack, flimsy water belt, or bottle.
Her passion lies in entrepreneurship, community building, social and environmental advocacy, and of course, running.
Jasmine share more about her life, her passion for running and provided top tips and advice to help you take your first step to becoming a running.
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Show Notes
Who is Jasmine
Growing up in Northern California
Being sporty and active
Playing basketball
Being inspired by her Aunt
Her dreams and ambitions
Wanting to start her own business and wanting to be an entrepreneur
Hating running while at high school
Enjoying running more at College
Being shy and introverted and wanting to do something on her own
Signing up for local running events
Finding a love for running
Connecting with the running community
Running for the mental and health benefits
Doing her first 10K alone
Training for her first marathon
Dealing with knee injuries
Starting her own running group
Seeing the value in online communities
Being a Community Lead for RIDC
Talking about the bigger social issues and learning from other people
Advice for women who feel that they don’t fit in
Inviting your friends to run and hike
Taking on a 24hr Marathon Challenge
Being inspired by Beau Miles - A Mile an Hour: Running a different kind of marathon
Dedicating every mile to a victim
The epidemic of Missing and Murdered Indigenous Women (MMIW)
Being supported by her friends and family
Virtual runs and virtual challenges
Being motivated to go running
Founding Vessel Athletics
The idea behind the product
Launching the product on Kickstarter
Looking for product testers in the USA
Final words of advice for new runners
Don’t put too much pressure on yourself.
Social Media
Vessel Athletics - is creating the world’s first Hydroshirt®, a patent-pending activewear shirt that holds a removable hydration pack, allowing runners and athletes to seamlessly hydrate.
Website www.vesselathletics.com
Instagram @vesselathletics
Personal - @thejasruns
Running Industry Diversity Coalition: Creating a more equitable and inclusive running industry.
The Running Industry Diversity Coalition is a newly formed coalition of running brands, running retailers, and runners representing Black, Indigenous and people of color (BIPOC) who are working together to increase diversity within the running industry. We are brought together by our love of running and desire to cease the existing systemic racism in the running industry and running community. The national coalition is a working group that seeks to challenge the current status while unifying and amplifying the inclusion, access and roles of BIPOC in our industry.
Website - www.runningdiversity.com
Instagram @runningdiversity
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